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Thursday 9th September 2010
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ToolkitMarketing and Market Planning

Increasing revenues with market planning

“A product is anything that can be offered to a market for attention, acquisition, use or consumption.” (Philip Kotler)
$150.00 £ | $ | €

Marketing relies on many things but the most significant are: understanding your customers, monitoring the effectiveness of your plan – whether it is achieving its objectives – and continuously refining and improving your activities. This toolkit explains the essentials of marketing and market planning.

 

Length: 14 pages

 

Contents:

The Benefits

 

Action Checklist: Preparing and Implementing a Marketing Plan

  • Segment the market
  • Understand what customers want – and how the product benefits customers
  • Know your competition and differentiate your product
  • Determine your pricing strategy
  • Increase sales revenues
  • Gain and maintain the loyalty and trust of customers 

Avoiding Problems

 

Dos and Don’ts

 

Key Questions

 

Action Checklist: Techniques to Win New Business

 

Things You Can Do

  • Set objectives
  • Plan marketing activities
  • Budget for marketing expenditure
  • Segment your markets and measure customer profitability
  • Understand the issues affecting the success of your marketing strategy   

Further Action

 

Further Information

$150.00

My currency is: £ | $ | €

Toolkits are fully comprehensive, action-oriented and sold with unlimited rights to reproduce, adapt and distribute within your organization
Purchases are available online and can be accessed at any time via Your accountyour account
This product is sold in accordance with our terms and conditions
Payment methods: Mastercard, Visa, Visa Delta, Visa Electron, Visa Purchasing, JCB, Solo and Switch

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